Lou Denim
AI Creative
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Goals · Audience · Deadline
Video
brief
5 minutes, promise. The rest we work out together.
1 ·
You
Company / brand
Contact person
Email
Phone / WhatsApp
2 ·
Your product
Your product: exact name, and what must never change
exact colours, materials, packaging, logo, proportions…
Your files
Drive / WeTransfer link: HD product photos, logo, brand guidelines…
3 ·
The goal
If the viewer remembers one thing, what is it?
What should they do next?
buy, visit, call, subscribe…
Who is it for?
age, profile, location, language
Do you already have an idea?
however vague — describe it as it comes
4 ·
The format
Desired length
15 s
20 s
30 s
40 s and over
TBD
Format
16:9 landscape
9:16 vertical
1:1 square
TBD
Where will the video run?
Instagram
TikTok
YouTube
Facebook
Website
TV
Cinema
Other
5 ·
Your taste
References you like
YouTube / Instagram links, brands…
What you do NOT want to see
styles, clichés, competitors, topics to avoid
The mood you’re after
energetic, premium, warm, fun, cinematic…
6 ·
Practical
Desired delivery date
What you can provide
Vector logo
Brand guidelines
Product photos
Existing videos
Licensed music
Nothing yet
Anything else I should know that doesn’t fit the boxes
Send to Lou
Your brief lands straight in my inbox. We settle the rest together: technical details, script, schedule. Prefer paper?
PDF version
.
Services
Take your pick
Quote simulator
Thank you, your brief is on its way. I’ll come back to you within 48 hours.
